U-POINT Loyalty Program – Privacy Policy

Last updated: 2025.08.08

United Alliance LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you use the U-Point Loyalty Program mobile application (“App”), website (www.upoint.mn), and U-Point card services.

By using our services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of personal and usage information:

  • Identity Information: Full name, surname, and national registration number (used to verify account ownership)

  • Contact Information: Phone number (used for account login, customer service, and receiving your PIN code)

  • Account & Transaction Data: U-Point balance, history of earned/redeemed points, merchant interactions

  • Device & Technical Data: Device model, operating system, app usage statistics

  • Location Data:

    • Foreground Location – collected when the app is in use to detect nearby merchants and provide relevant offers

    • Background Location – collected when the app is closed or running in the background, only if you grant permission, to enable location-based rewards, merchant detection, and security alerts

2. How We Use Your Information

We use your information to:

  • Operate and manage the U-Point loyalty program

  • Allow you to earn and redeem points with participating merchants

  • Provide personalized offers, promotions, and coupons

  • Detect nearby participating merchants

  • Send account-related notifications and updates

  • Improve services and develop new features

  • Ensure account security and detect fraudulent activities

3. Background Location Data Usage

To enhance your experience, the App may collect location data even when the App is closed or not in use. This allows us to:

  • Send location-based promotions and bonuses

  • Detect nearby participating merchants automatically

  • Improve service quality and provide relevant offers

You may disable background location at any time in your device’s settings. Disabling it may limit certain location-based features.

4. How We Share Your Information

We may share your information with:

  • Participating Merchant Companies – for service improvement, targeted promotions, and bonus program optimization

  • Service Providers – who process data on our behalf (IT services, analytics, security)

  • Authorities – if required by law or to comply with legal processes

We never sell your personal data to third parties.

5. Data Retention

We keep your personal information only as long as necessary to:

  • Provide the services described in this Privacy Policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

After that, we securely delete or anonymize your data.

6. Security of Your Information

We implement technical and organizational measures to protect your data against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure.

7. Your Responsibilities

  • Keep your PIN confidential and do not share it with third parties

  • Update your registered phone number if you change it

  • Report lost U-Point cards or devices immediately to our support team at 77774422

8. Your Rights

You have the right to:

  • Access, correct, or delete your personal information

  • Withdraw consent for location services at any time

  • Opt out of marketing communications

  • File a complaint with a data protection authority if you believe your rights have been violated

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted in the App and on our website www.upoint.mn. Continued use of the App after updates means you accept the revised policy.

10. Contact Us

For questions, complaints, or requests about this Privacy Policy, please contact:

United Alliance LLC
Central Tower, 10th Floor, Room 1007
8th Khoroo, Sukhbaatar District
Ulaanbaatar 14200, Mongolia

📧 Email: info@upoint.mn
📞 Phone: 77774422
📱 U-Point App: Feedback Section

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